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marketing Social Media Marketing

Let’s Talk Hashtags!

⁣⁣Do you use them? Should you use them? Can they help you increase your reach and engagement?

Hashtags, when used correctly are the bomb 🎉. And yup they absolutely CAN increase your reach and engagement. Here are a few tips on how to use and really optimise hashtags:⁣

⁣⁣Do you use them? Should you use them? Can they help you increase your reach and engagement?

Hashtags, when used correctly are the bomb 🎉. And yup they absolutely CAN increase your reach and engagement. Here are a few tips on how to use and really optimise hashtags:⁣⁣

  1. AVOID using general hashtags such as #love #girl #flower. These general keywords get lost amongst all the other photos linked to that tag.⁣⁣
  2. ALTERNATE between a few different hashtag sets to target different demographic groups. ⁣⁣
  3. FOLLOW specific hashtags to discover new accounts and reach new customers. ⁣⁣
  4. Use them in your STORIES to increase your chances of being discovered by new clients.⁣⁣
  5. MONITOR popular keywords & hashtags. Keyword analytics can help you improve campaigns in the future. ⁣

Examples of keywords to monitor:⁣⁣

  1. Trending keywords – research the keywords that are specifically mentioned with your brand and social media profiles. This can help you plan future ad campaigns.⁣
  2. Keyword performance – what are the most used hashtag? – which keywords drive the most engagement? This data shows what is currently working in the market and can help you benchmark future campaigns. ⁣⁣
  3. Look at your competitors – how often to they post? What are their most used hashtags, which are their most engaged hashtags? How often do they respond to comments?⁣ ⁣

Now that you understand better the power of these little ones, start hashtagging guys!✨⁣

⁣aaand don’t forget to have a great weekend!

💙

#socialmedia #socialmediamarketing #businessowner #remotework #freelancer #newbusiness #smallbusiness #socialmediamanager #handmade #etsy #localbusiness #workfromhome #bloggerlife #lifestyleblogger #contentcreator #businesstips #femaleentrepreneurs #socialmediastrategy #influencermarketing #igersmalaysia #startup #hashtags #analytics #malaysianstartup #creative #instagramtips #marketingtips

By Alle Ceambur

Digital marketing expert and copywriter. I have over 6 years of experience in business consulting. Passionate to help startups grow online.

1 reply on “Let’s Talk Hashtags!”

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