What is Content Creation?And why you need a Content Creator

2 minutes
a woman using her phone while attached on a ring light

If you’ve known me online for any length of time, you’ll know that CONTENT CREATION is one of my favourite things to talk about. And yes, as you can see from my bio, it is a service I offer as well. I know you are clever enough to figure out that it involves, well, creating content.

⁣Whenever I tell people I create content, often people will ask me: “umm, what even is content creation?”. And when I explain what I do and how I help businesses grow their presence online through content marketing they usually end up saying something like “Hey, I need someone like that too!”.

But what does that mean? What kind of content? And for whom?

Content Creation Explained

Content creation is an important part of any business. Whether you’re creating blog posts, social media updates, or other types of content, there are many different ways to create valuable content for your audience.

The keyword here is “valuable content for your audience” (not for yourself!).

So what does a Content Creator do?

The job of a Content Creator can be equally as confusing.

It may refer to anything from designing graphics, taking photos and filming videos to writing newsletters, creating podcasts, designing offline prints and so much more.

You’ll often find that people will specialize in just one (eg. blog writing) or few types of content.⁣⁣

Examples of Content:

  • Social Media Graphics
  • Instagram Stories & Reels
  • Video Editing
  • Captions Writing⁣
  • Website Copywriting ⁣
  • Blog Articles
  • Newsletters
  • Presentation Slides
  • Podcasts⁣

and more!

Me? I’m passionate to help technology startups and small businesses create engaging content for their Social Media and Blog, including: ⁣⁣

Scroll across to see a few examples of some of the content I’ve created.

Still unsure if you need a Content Creator?

Here are a few reasons why one should consider hiring a content creator: 

  1. Good content tells the story of your brand
  2. Relavant content connects you to your audience
  3. SEO Content increases search engine traffic to your blog
  4. Storytelling content takes the customer on a journey

And hey, if you are a new business or you just need help with content marketing check out my Services page!

Any questions? Reach out on my Instagram page: @alleceambur