How to write articles that people want to read?
The truth is, copywriting can be very scary even for the most seasoned writers. Not because copywriting is technically difficult, but because people worry to much of how their article is going to be received by their audience after it goes live.
Do I sound too “salesy”? Not genuine enough? Not informative? Am I boring my audience? are just a few common thoughts amongst copywriters.
But there’s one thing that’s even worse: The fear that NOBODY will ever read your article. And with so much social content published daily – this is very likely to happen to you.
Do you often feel trapped when you need to come up with new content ideas?
I get it. I’ve been there.
Here are my tried-and-tested copywriting tips to help you write articles your audience ACTUALLY wants to read:
STEP 1: RESEARCH CONTENT IDEAS
Isn’t it awful to write content that nobody wants to read?
Now you don’t have to worry about that anymore.
Here’s how to make your content, ads and marketing go viral every single time:
1. Use Google Keyword Planner.
This is the best way to see which keywords are gaining popularity, and you can plan your topics around those keywords.
2. Use Buzzsumo and Ubersuggest. Nowadays, people don’t search for single keywords like “kindergarten”, they are more likely to type “what is the best kindergarten in East London”. These sites are great because they will show variations for your search terms and they even break it down by platform – so you know what it’s going to perform.
3. Use Quora.
If you want to find out what are the most popular questions related to your industry – just type the keywords in Quora. I love this tool for a quick validation or inspiration.
4. Survey the competition.
If something is working for them, most likely it will work for you. After all, you’re trying to attract the same audience, aren’t you?
5. Link to other popular (and highly credible) articles or magazines in your industry. If you are a small blogger in the economics niche, link your articles to major magazines or newspapers like the Economist. This will help your post rank even higher on search engines and more people will be able to discover your post.
Question: What is your biggest challenge in writing articles for social media? Let me know below
STEP 2: LEARN A COPYWRITING TECHNIQUE
So now that you’ve done your research and chosen a topic how do you actually write it down in a compelling way?
If you are new or just starting with copywriting for social media, this formula will take your social media posts to the next level!
Just follow these 4 easy-peasy steps and you will master a popular copywriting technique that is being used by the biggest brands (including Coca-Cola).
AIDA (Attention – Interest – Desire – Action) model:
AIDA formula for copywriting works well for a variety of marketing and advertising materials, including websites, blog posts, newsletters, Instagram and Facebook ads, as well as printed media.
Attention – choose a captivating headline that speaks to your audience and hints at solving a problem.
Interest – highlight a problem your audience is facing + how it affects their lives negatively.
Desire – show exactly how your product/service/idea can solve their problems. You can discuss features + insert before and after photos.
Action – direct your audience to take action by either subscribing, commenting or visiting your store.
STEP 3: ADD A CTA
So now that you know how to research and write marketing content for social media the last step is conversion: how can you convince your fans, audience and followers to take immediate action?
You may want them to sign up for a free trial? Download an e-book? Drive more traffic to you e-commerce site or Call you?
This is what a solid call-to-action (CTA) can help you with!
There are 2 types of CTA: engagement CTA and conversion CTA.
1. Engagement CTA
Ask your audience a question, request for their opinion or let them know that you’ll appreciate if they decided to share your content.
ie. “What’s your opinion on this?”, ” What’s your experience with this product?”, “Are you likely to implement the strategies discussed in the article?”
2. Conversion CTA
Add a CTA button to your conversion site and encourage your followers to take action:
ie. “Sign up today”, “Subscribe”, “Download a free guide”, “Book an appointment”, “Start your free trial today”.
Just keep in mind that a good CTA answers 2 questions for the reader, “What’s next?” and “Why should I?”.
Why? Because readers only care what’s in it for them.
The takeaway is simple: before writing a social media post do your research! I typically spend at least 4 hours reading the top trending articles in my niche. Also to keep in mind when deciding on a topic, remember who is your audience that you are trying to reach. Next, pick a writing template or formula that works best for your audience. Lastly, don’t forget to include a call-to-action to your posts!
So, the next time you are writing for social media try to follow these steps – and don’t forget to share the results with me. (You can tag @allebusinesscoach on Instagram)
Download your FREE PDF GUIDE to copywriting here
Interested to learn more copywriting tips?
Let’s connect on Instagram @allebusinesscoach
References & related articles:
The Daily Egg (2019). “Aida Formula: How to Apply it And Drive Results with Your Copy [online] . Available from <https://www.crazyegg.com/blog/aida-copywriting-formula/>
Feedough (2018). “Aida model – Explanation, Examples and Variants” [online]. Available from <https://www.feedough.com/aida-model-explanation-examples-variants/ANYA UPADHYAY>
Hootsuite (2018). “How to write effective CTAS” [online]. Available from: <https://blog.hootsuite.com/how-to-write-effective-ctas/>
Neil Patel (2018). “How to write the perfect CTAs” [online] Available from: <https://neilpatel.com/blog/how-to-create-the-perfect-call-to-action/>