Hi there! If you somehow stumbled on this post, I guess you are either:
- New to Instagram – Hi! Let’s connect: @allebusinesscoach
- Think that writing captions is HARD (*spoiler – It’s not!)
- Looking for new ideas/tips on how to write BETTER captions
- or you’ve been using the “Kardashian” method of posting single emojis like “🍑” and didn’t get any engagement
Let me know in the comments which scenario describes you best.
The reality is, unless u are a celebrity/popular influencer, you need to be strategic with your captions! Even more so when you are in those early stages of growth 1 – 6 month old business.
Honestly, I spend a lot of time each month planning and writing Instagram captions – not just for my own page, but also for clients from different industries. And … one of my main struggles is actually educating my clients that “CAPTIONS ARE IMPORTANT”! and that “a short caption” will not help you build engagement or long term growth.
So, why are Instagram captions so important?
- They are a communication tool: you can share your promotions, discounts, latest news, events details, etc.
- People love reading stories: it creates an emotional connection and builds trust in your brand.
- Create engagement: you can ask audience questions and turn it into a two-way communication tool.
- Directs your followers to take action: want your followers to “buy”, click on your website, send you and email?
Now that you know Instagram captions are important marketing tools, you probably want to learn a few tips & tricks on how to write killer captions.
Here’s how to write a perfect Instagram caption
Step 1: Grab attention with your headline
Your headline (first line) will encourage your readers to click on your post and read more. There are a few ways you can start your post:
Examples: “Exclusive Offer!”, “FREE ….”, “GIVEAWAY”, “It’s not too late to ….”
Examples: “SHOCKED! Clear skin after just 1 use!”, “Thailand’s best kept SECRET is …”
Trigger an emotional response
Examples: “Are you proud to be American?”, “My parents don’t support my dreams”, or “Let’s talk online bullies!”.
Examples: “80% of businesses are failing due to poor strategy”, “60% of Americans use Instagram daily”, or “6 in 10 people in China prefer tea over coffee”.
Step 2. Include a call-to-action (CTA) or ask a question to encourage engagement
It’s no secret that IG favours posts with high engagement -> assumes people are interested in your content and it will categorise your content in the “trending zone” – aka. the ideal place you want to reach with every IG post.
So how to increase your post engagement?
You will need to master 2 types of calls-to-action: engagement CTA and conversion CTA. (I explain the difference between these in this article)
Examples: ” Click the link in bio”, “Leave a comment”, “Double tap if you agree”, “Tag a friend who needs to hear this”, “Comment to enter my giveaway”.
Step 3. Format it with line breaks so it’s easy to read
The way you format your text on Instagram it’s important. A long caption can usually keep your audience longer on your page – but remember that people’s attention span is really short. So, the best strategy here is to keep your captions short, and format your text with emojis & line breaks.
- Format your text: you can use bold, italic, ALL CAPS to emphasise your message.
- Add line breaks between paragraphs to make it easier to read, because its really a daunting task reading a 100 words block of text on a phone.
- Use emojis to replace some words, or just to give your text some character.
I recommend using this link to format your text: https://apps4lifehost.com/Instagram/CaptionMaker.html
Step 4. Use trending hashtags
An Instagram caption will never be complete without these babies: hashtags. What are hashtags? Read this article to find out more.
- Research 30 hashtags specific to your audience
- Pick smaller hashtags (hashtags < 20k posts work best for small accounts, with <1k followers)
- Avoid using general hashtags (#love, #car #girl … etc)
- Create long tail variations of keywords (eg. #smallbusinesswoman, #onlinemarketingsuccess)
- Rotate your hashtags between 3-4 different hashtag groups
Step 5. Use a few content themes
Ideally, your captions should be concentrated around 1 – 3 themes. The most popular content themes for businesses are:
- Motivational post
- Inspirational quotes
- Personal stories
- Educational posts
- Promotional post
- Entertaining post
- Announcement post
If you want to learn more about content themes and creating engaging content, read this article.
Step 6: Proofread your captions and ensure they are:
- in line with your brand
- encourage the reader to take an action
- easy to read – formatted with line breaks
- educating, inspiring, entertaining or adding value to the reader?