Though Instagram introduced Stories back in 2016, the feature has quickly become one of the most popular tool for sharing social media content. Right now, Instagram Stories have over 500 mil monthly active users, doubling its user count from 2018 to 2019. Below is a graph that illustrates just how much Stories have grown since 2016.
Also, if you are a savy business owner – which I know you are – you’re already familiar with using Instagram stories. Not only they are fun to film, but they have become a great tool for building close relationships with your audience.
Fantastic! What else could you wish for? Right? Actually, there IS MORE!
Did you know you can use Stories to reach people beyond your followers?
Instagram allows businesses to create Stories ads as an extra way to boost brand awareness and drive sales through the platform. Stories ads are a good strategy for anyone trying to reach new customers who are already using the platform on a daily basis. Through Stories ads potential customers can learn more about your offer, consume your content and interact with your other followers.
Need further evidence this works? According to Instagram (2019), 30% of the most viewed stories come from businesses, and 1 in 5 stories gets a direct message from its viewers.
So, how to make a Story ad fly? Here are 4 tips:
Tip# 1: Keep it Short
Stories last for up to 15 sec., but you only have 3 sec. to capture your audience’s attention fast. Instagram advices to use vertical images/ video with little or no text at all for best results.
Tip# 2: Don’t use GIFs & Stickers
Stories are so entertaining especially because because Instagram allows you to use fun stickers, polls & GIFs for FREE. Yet, for your ads you should stick to your original content only. Stickers on stories are not considered original, and IG will might reject your ad.
Tip# 3: Do a Tutorial or Show a Behind the Scene
Stories ads don’t have to be “Hey, buy my product!”. You can share a behind the scene video of you packaging the product, or do a tutorial on how to use it. Keep it fun and entertaining rather than promotion driven.
Tip # 4: Have a Clear Call-to-Action
Now that you’ve captured viewers attention through your creative design, its important to direct your viewers to take some kind of action. Do you want them to visit your page? Sign-up to your mail list? or Send you a DM? Keep it short and direct.
End of “Story”
Think of Instagram Stories ads as watching a good movie trailer that convinces you to buy tickets to watch a movie. You only have 3 sec. to capture the attention of viewers, and to do that, you need to be bold, interesting & authentic. Also, don’t forget to be genuine, because people can smell “fake” brands from far.
Do you need help with planning your Instagram content?
Get in touch via my email : email@example.com. I would love to guide you through! Want to learn my easy copywriting formula for writing social media posts that convert? Download this guide for FREE!
Instagram (2019) “The Rise of Stories”. Online. Available from <https://business.instagram.com/a/stories/overview?ref=igb_blog>
Entrepreneur (2019) “What Makes an Instagram Stories Ad Fly? Answer: These 5 Elements”. Online. Available from <https://www.entrepreneur.com/article/331597>
MediaKix (2019) “How Many People Use Instagram Ads”. Online. Available from <https://mediakix.com/blog/how-many-people-use-instagram-stories/>