Instagram trends change rapidly. So what will 2020 bring for us?
It’s December (fa la la la la) and you’re probably already taking time off from your work to spend Christmas and New Year with your family. Aren’t you? Regardless, this is the perfect time to start taking notes on upcoming trends, while you pretend you are busy with work so you avoid answering questions from that nosy family member. Get your notebook (or notes app ready) because content trends are coming your way!
4 content trends to try in 2020:
Instagram aesthetic trends are ever changing – so what will 2020 bring for us? Scroll through the carousel images below to find out:
Trend #1 Graphics Over Picture
I’m sure you’ve already seen this trend around. This is probably my favourite trend and it’s also easy to identify. This trend was made popular by PicsArt and TikTok which both allow users to draw, add stickers and words over images and create an immersive and 3D look to social media posts. Use this trend if you’re trying to attract teens and young adults (like Digi Telecom) by adding brush strokes or emojis to your product photos to make them “pop” even more. In 2020, we’ll definitely see more marketers taking advantage of dynamic imagery for their content.
Trend #2 A Curated User-Generated-Content Feed
This is not a new trend as we’ve seen UGC all over the internet for the last couple of years. Is this trend going to be still popular in 2020? Definitely. Reposting UGC is such a powerful content strategy as it’s a great way to grow brand awareness, position yourself as a consumer-centric brand and reach a wide range of customer types. In 2020, curate UGC with a theme in mind, like Girlily does on her Instagram page @girlilydotcom.
Trend #3 The Monochrome Feed
A single colour feed or black & white theme is such a simple way to give a polished and branded look to any feed. We’ve seen this grow in popularity mainly amongst photographers and designers, but this will change in 2020 as more companies look for ways to stand out. Apart the minimal B&W look, we’ll definitely see brands adopting more of the Pantone colour of the year 2020 “Royal Blue”.
Trend #4 The No-Edit Look
In the last few months, we’ve seen a 360 shift from perfectly posed and impeccable edits (bye-bye cellulite!) to more natural, unedited and raw pictures (hello cellulite!)”. As Taylor from Later puts it: “the days of perfectly poised Instagram posts are over, making room for more genuine and authentic relationships”. We’re definitely going to see more influencers and brands jump onto this trend in 2020. If you want to hop on to this “no-edit” look trend, but you still want to maintain a polished & consistent brand image, you can play with Lightroom or VSCO filters, but remember to keep it minimal.
Ready to hop on new trends? Or sticking to your existing strategy in 2020?
Have I inspired you to try any of these trends? Share a picture on Insta & let me see it by tagging me @allebusinesscoach. I am really excited and can’t wait to hop on some of these 2020 content creation trends, especially the graphics over text.
Stay tuned & happy planning!
Canning (2019). “Where is the Instagram Aesthetic Headed in 2020?”. Available from<https://later.com/blog/instagram-aesthetic-trends/>
McCoy J. (2019). “5 Big Content Trends for 2020”. Available from<https://www.searchenginejournal.com/content-trends/329253/#close>
The Kleen Folks (2019) “4 Content Marketing Trends for 2020”. Available from< https://thekeenfolks.com/keensights/content-marketing-trends/>
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