How to grow on Social Media: Content Types, Trends, Tips & Tools

4 minutes
Digitalism - Instagram Stories Templates

Are you planning your Social Media Strategy?

Then, you’re in the right place, because in this article you’ll get the latest tips, trends, and apps recommendation to help you grow your business on social media.

This article is a collaboration with Gurmeet Kaur, the creative hands behind “Hands4uu”- KL’s upcoming Digital Marketing Agency. We’ve befriended each other on Instagram and earlier this month, I’ve asked Gurmeet to answer 4 audience questions which I have compiled based on my followers’ inquiries.

So, without further ado, let’s go through the Q&A style post. 

1. What are the most popular content types for social media?

Popular Content Types

Content marketing is going to become even more prevalent in the upcoming decade with a greater emphasis on quality. Instagram is already starting to remove likes and the number of views for certain countries (update: Instagram has hidden likes across the globe). That will most likely be implemented worldwide by next year and affect more accounts. As a result, it’s even more important for content marketers to post engaging content that will help resonate with their audience as opposed to vanity metrics. 

I see these 2 types of content grow in popularity:

1.1 Video Content    

According to a Cisco study, by the year 2022, about 82% of all online content will be via videos. Video content is going to dominate the next decade and take up the social media world by storm. It’s already showing an increase in the number of TikTok users with about 500 million active users worldwide as of September 2019 (source: Oberlo blog-TikTok statistics). Besides TikTok, there are stories on Instagram or longer-form content on YouTube which can be incorporated into your social media as well. Let’s not forget Reels and Livestream as well on Instagram.

1.2 Digital Products

Offering a range of digital products like e-books, webinars, tutorials are going to see an upward trend in the next few years. Everyone wants an easier way to learn with the convenience of being able to playback a tutorial or replay that training session. 

2. Content Creation Trends for 2020 

2.1. Instagram becoming your home page

Your Instagram profile has all the inbuilt qualities to become your new home page. The goal of your Insta feed should be to convert visitors into followers and eventually pay clients. Keep in mind, when setting up your Insta profile, it’s important to have everything aligned with your brand. The colours, the tone, the message. Brand consistency is very important for recognition. 

2.2 Emphasis on Authenticity    


This has to do with the no-edit trend where you should focus on posting original, authentic pictures with no filters. Clients want to see a more honest and real side of you/your business. Show your face or film yourself behind the scene of running your business. 

2.3. Photography & Emoji Combo

Emojis have become very popular and relevant in the last few months (another trend influenced by TikTok). Adding an emoji to your photo (or video), helps you stand out from the crowd and convey even more emotions. Take inspiration from influencer @kedjess who is a huge fan of this and uses emojis on all her photos. 

3. Marketer’s Favorite Content Creation apps for Instagram content

  • Canva – It’s very easy to use and makes your graphics, presentations and all your other marketing/branding collaterals look very professional.  
  • Storio – Great templates for creating stories and posts.
  • Typorama – Great for Typography designs, type and overlay pictures. 

Check-out my favorite Instagram analytics tools and Social Media Scheduler.

4. The No.1 thing most businesses get wrong

There’s no proper strategy or plan in terms of what you post. If your business deals with cosmetics or make-up products for example, why are you posting content on how to bake a cake? You need to have a proper strategy in place. If that’s intimidating to start with, focus on setting SMART (Specific, Measurable, Achievable, Relevant and Timely) goals to help you work out your strategy needed.  

Final thoughts – How to grow on Social Media in 2022?

Growing on social media is not as easy as it once was. With more marketers, brands, advertising and new types of content you really need to invest time in your content. Hopefully, with the tools, tips and advice shared in this post, you have a better idea of what it takes to grow a presence on social media.

Hope you’ve enjoyed this article which is part of my Women Entrepreneurs series. Every month for the next 6 months I will be posting an article highlighting other female startups. Let me know if you have any questions for me or Gurmeet. Do you like this type of post? I would appreciate your feedback. 

About Gurmeet – BA (Hons) Management Studies, University of Nottingham  

She spent 5 years working for DHL and quit her job because she “wanted to pursue something of my own and came up with the idea of Hands4uu”. She helps start-ups, SMEs and entrepreneurs with digital marketing and social media management and aims to expand into corporate training as well in the future. Follow her on social media to get more insights, tips, tricks & updates on the social world and content strategies.

Connect with Gurmeet:

Instagram: @hands4uu



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