Top 6 Analytics Tools To Track Instagram Performance

Let’s talk about performance optimisation! 

Do you often feel confused that one day your posts get so much engagement and other times barely anyone acknowledges them? 

It might be a change in the algorithm – but it might also be the fact that you’re just posting without a strategy. And that’s a huge mistake – one that could cost you in the long term. You don’t want to be spending money and resources on something that isn’t working. That’s where understanding Instagram analytics comes in. While may not like looking at analytics – and find it a tedious job – but it’s such a necessary step to improve your Instagram performance. 

Luckily for you, if you don’t want to hire a content strategist (aka. me) to help you audit & plan your Instagram strategy, you can learn how to analyze your Instagram performance with a few amazing tools! 

6 Analytics Tools To Track Instagram Performance

In this post I’ve compiled a list of my favourite Instagram analytics tools for businesses. These tools are staples in my Instagram business audit kit because they are simple to use & they allow you to access enough analytical data that will help you optimize your business profile. 

Why do you need to use an Instagram analytics tool?

A good analytical tool will give you insights that help you understand:

  • how are you performing now vs. 30 days ago?
  • how are you performing vs. your competitors?
  • what are some areas you need to improve?
  • what are some things you are doing well and should continue doing?

Here are my top 5 Instagram analytics tools to help you track your performance. 

  1. Phlanx Engagement Calculator – FREE

Phlanx is a straightforward engagement calculator. I like using it for a quick audit of the engagement rate. As long as you have an Instagram business account you can key in your username & Phlanx will generate a very brief report card of your Instagram engagement, including average interactions (likes, comments) per post.

While you won’t get a lot of insights (as with other analytics tools), you can use it to check your engagement rate. A rate above 3% is considered desirable for accounts up to 10k followers. Phlanx is a beginner-friendly platform that is FREE to use by anyone who wants to know their engagement rate. 

2. Instagram Insights – FREE

While there are so many third party apps & websites, you shouldn’t neglect your inbuilt insghts. Instagram’s native “Insights” feature is another FREE analytical tool for your profile. You can easily access & track your post insights, followers growth, geolocation and reach up to 30 days back. This is a good tool to keep your strategy in check and see which posts get you the best engagement & reach. If you can see a pattern (ie. quote posts get more views in 1 month) you can quickly adjust your content strategy. 

Learn how to use Instagram Analytics from the video below

3. ShareMyInsights – FREE

ShareMyInsights is a great Instagram analytics tool that allows business accounts to access FREE insights into their hashtags, posts, and competitors. I like it because it’s very easy to use, and you get a bunch of unique insights that you would otherwise have to pay for (as with Iconosquare). So, if you’re interested to see some unique features such as competitor insights & projected followers growth over time I recommend you check them out. 

4. Iconosquare – Paid

Inconosquare is a comprehensive analytics tool that is tailored for social media agencies and brands with multiple accounts. Overall, its best for pros with some knowledge on how to interpret the data. Besides their PAID monthly insights plans, Iconosquare offers a free downloadable Instagram audit for business profiles. This audit will help you check your profile for completeness (eg. did you include a link in your bio? do you use captions to all posts) but you can’t rely on its data because the audit doesn’t take into consideration your social media goals or industry. 

Tip: Another thing I found with Iconosquare free audit is that they will score your profile low if you don’t have hashtags in your bio – which it’s totally irrelevant for many business accounts as hashtags in bio don’t act like keywords and are a waste of space. 

5. Ninjalytics – FREE

Want to spy on your competitors? Then, this is the right tool to do it. With Ninjalytics you can key in a competitor’s Instagram handle and they’ll generate for you a brief snapshot of your competitors’ strategy & key stats. It’s great to use on mobile and you can take a screenshot and compare it with your profile stats. I like this tool because it gives you more information than Phlanx, but it’s not as comprehensive as Sharemyinsights.

6. SocialBakers – Paid

Socialbakers is by far the most complex and complete Instagram analytics tools I have ever come across. That’s why I consider this a tool for social media experts and not necessarily beginner-friendly. If you’re new to Instagram analytics, you may get overwhelmed and confused with the amount of data shown. Socialbakers allows business accounts to track their account performance in real-time against selected competitors (or industry benchmark). Not to mention that you’ll get access to a load of analytical information regarding your audience, competitors and industry.


The only disadvantage is that you need to wait for 3-4 days to get a status report and it’s a tool that generates best results in the long term (30 days +). So if you need data urgently, you might want to skip this one. 

So, are you ready to start using some Instagram analytics tools? Do you have a favourite analytics tool? I’d love to hear your suggestions!

Would you like me to take a look at your Instagram account and advise you on growth strategies? You can book anInstagram Audit service by sending me an email at

Published by Alle Ceambur

Digital marketing expert and copywriter. I have over 6 years of experience in business consulting. Passionate to help startups grow online.

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