Want to start marketing your business on Instagram?

Then you need to read this.

Instagram can be a fantastic tool to reach new audiences and build engagement. Especially with such a large pool of different people that use the app daily. But if you’re a new business you might get confused with what is the best way market your brand on the app.

Lately, Instagram has become overhyped by business coaches and marketing gurus telling you:⠀⠀⠀⠀⠀⠀⠀⠀
💰 how much money they’re making on Instagram
👼 how easy it is to earn money on Instagram 
🚫 if you don’t cash 6 figures you’re not working hard enough
See the problem? There’s also a lot of BS going around that’s setting the WRONG expectations for new businesses. In this post, I am sharing 5 mistakes I’ve seen new businesses make on Instagram so you learn and improve. 

Here Are 5 Mistakes New Businesses Make on Instagram (And How To Fix Them)

Mistake #1: Always selling vs engaging

There are many ways to use social media for marketing from creating brand awareness to building a community and offering customer service. But Instagram is the #1 platform for engagement for a reason. People come here to get to know you – not to watch another ad (PS: there’s plenty of ads they’re already forced to watch on YouTube, TV and Facebook)

Tip: Try to do less selling and self promo and more community engagement! A good strategy is to draw people from your other social channels to Instagram where you can build a more personal connection.

Mistake #2: Not wanting to know your audience 

Eh… let’s not even get into this. If you don’t know who you’re targeting how can you even market successfully? The first step in planning your marketing strategy is KNOWING who your ideal customers are and then create content that attracts & delights them. 

Tip: Use Instagram stories to do polls and find out who your followers are and what problems they face

Mistake #3: Only talking about “me” and not “we”

Being an arrogant and self-centered is sooo early 2000s! The new leader is a leader that is transparent, ethical, humble and wants to help empower others. Your Instagram needs to be all about your customers and followers and not about making you look good. 

Tip: Design your Instagram profile like a landing page your ideal customers will immediately want to follow

Mistake #4: Not providing value in your content

I know you’re bored to hear this phrase “You need to create valuable content” for your audience. But I am telling you – THIS is the secret to growing on Instagram. If your content doesn’t teach, educate, help or entertain a group of people – WHY should anyone follow you, leave comments and send you DMs? 

There are three types of valuable content you can provide on Instagram:

  • Educational content: free tips, hack and tutorials
  • Entertaining content: memes, jokes, satire
  • Motivational content: inspirational quotes & motivation

Tip: Share more of these types of content and more people will follow and engage with you.

Mistake #5: Not building a community 

Growing an Instagram account from scratch is really hard. It takes you 3 -6 months to get your first 1000 followers. And only after you hit this milestone, Instagram algorithm will feature you on the Explore page where you can have more eyes on your profile. But until you reach that stage, you need to engage with people daily, consistently. 

That’s why, communities are very important for startups. This is what is going to help your small account grow faster. You need to find people in the same niche and connect with them regularly. 


If you’ve made some of these mistakes, don’t worry! Everybody makes them at some point. But the important part is to identify these as mistakes and learn to make better decisions that will help propel your Instagram growth.
👇Your turn: 
Any questions? Leave them below and I’ll do my best to answer them as best as I can. Remeber: I’m here to help you – not to discourage you from marketing on Instagram. 

Follow me on Insta!