How to do an Instagram Audit
Do you find that you are following all the “rules” when it comes to Instagram, and yet they don’t seem to work for you?
It’s time to do an Instagram audit.
While there are plenty of marketing consultants that offer this service (including me) it will cost you between $50 – $500 depending on the level of analytics depth.
But even if you pay an “expert”, it doesn’t mean they can fix your Instagram.
So, if you want to save some $$ instead – do the Audit yourself!
It only takes 30 minutes.
Here’s how to do an Instagram audit in just 30 minutes
Tools you need:
✅ An Instagram business account
✅ A mobile device/laptop
✅ An analytics software. My recommendations are:
Note: both come with free trial, and I encourage you to try them before purchase
✅ (Optional) A competitor analysis tool Ninjalytics https://notjustanalytics.com (also free)
✅ An Instagram Audit checklist/blueprint (download free below!)
Step 1: Forget that it’s your account
Take a step back and look at your account as if you were seeing it for the first time.
Is your offer clear enough?
Do first time visitors know where to buy and how to contact you?
Can they tell what business you’re in within 5 seconds?
If your bio is not clear enough and able to answer these questions you should consider revamping your bio.
Step 2: Define your purpose on Instagram
More about thinking of the future.
What is your main marketing goal?
Where do you want to be in 6 months time?
Is it to hit a sales quota you want to hit or growing your audience to a certain number?
Next, do a list of your last 30 posts.
And think: Does each post help you achieve those goals?
If no, strike them off.
Step 3: Check your Instagram analytics (last 30 days – 6 months)
Use an analytics tool like sharemyinsights to check your Instagram performance over the past 6 months.
- Audience growth/decline (vs competitors)
- Engagement rate change (vs competitors)
- Top posts by engagement/saves/comments
- Top posts format (image, video, carousel)
- Download your top hashtags list
- Take a screenshot of your statistics charts so you can compare it in the future
Do you see your competitors growing faster than you?
Use an analytics tool to find the hashtags your competitors are using and see what’s fuelling their growth.
(and perhaps you can answer the question: Did they buy followers?)
Step 4: Optimise your account with using an audit checklist
Download my Instagram Audit checklist and use it to optimise your account.
Follow these best practices for bio, content, hashtags, captions and engagement and watch your account grow!
PS: If you need an expert opinion or a fresh set of eyes to look at your IG account, hire me!
Have you done an Instagram audit before?
Let me know if this post helped you.