Want to become a successful copywriter in 2022? Then you may want to learn and improve these 5 essential copywriting skills. So, buckle up!
Try to guess what do the following phrases have in common:
💁♀️ – “Because you’re worth it” (L’oreal)
🍗 – “It’s finger lickin’ good” (KFC)
💻 – “See What’s Next” (Netflix)
You guessed it: they’re popular brand slogans written by expert copywriters.
But what makes them unique is that they have the ability to express the “essence” of the brand in such few words.
That’s not easy even for seasoned writers.
So what does it take to be a successful copywriter that can write explosive copy for brands in likes of Netflix, L’Oreal and KFC?
Well – a lot of things and a lot of experience.
So, in this article, I will try to summarize the 5 essential copywriting skills in a few categories as below:
- Research skills
- Technical writing skills
- Thinking like the audience
- Search optimisation skills (SEO)
- Using simple words
Let’s go though these essential copywriting skills one by one!
5 Essential copywriting skills you need to be a successful copywriter in 2022
#1 Copywriting skill to learn: Research skills 👩💻
Choosing a relevant topic to write about needs to be well researched.
All successful writers start with researching topics.
No matter how much expertise and knowledge you have in a topic or industry you still need to test whether your topic is relevant, and find out if there’s an audience.
I suggest reading a min of 4 competitor articles before you start drafting yours.
If you can’t find enough articles on a topic it means there’s not a big audience for your article. And most likely you’d be wasting your time writing about things that nobody wants to read.
#2 Copywriting skill you need to master: Technical writing ✍🏻
Writing structure, grammar and proven formats can make your articles engaging.
The good news? There are plenty of courses you can take to learn writing skills.
You can check out my 3 step process for Blog Writing where you can learn my technique for writing articles – complete with a simple to use template.
Suggested reading: AIDA method for writing social media captions that convert.
#3 Essential copywriting skill: Learn to think like the audience you’re writing for 🎭
One of the most important writing skills to learn is thinking like the reader.
Most beginner writers start writing about things that they (themselves) are passionate about. And that’s okay – that makes you as the writer happy and motivated and proud of your work.
But … there’s a problem! Your audience won’t find it relevant.
And if they can’t relate to what you’re writing, simply put – they won’t read it.
The secret to highly engaging copy is this:
Instead of telling your readers what YOU WANT them to know, tell them what THEY WANT to hear 👂
#4 Skill to learn: How to optimize copy for SEO💡
The whole point of copywriting is to attract a crowd of interested readers – or buyers!
It doesn’t matter if your writing skills are exceptional. If you don’t learn #SEO then you’ll be wasting your time being stuck with 0 reads and 10 followers.
The copywriting reality is harsh, I know.
But learning SEO is a must if you want to become a successful writer.
DOWNLOAD FREE: Copywriting Guide for Writing Social Media Captions
#5 Writing skill: Cut the nonsense 😅
I know as a writer you enjoy telling stories.
But the most effective copy is: short, sweet and straight to the point.
Reduce and simplify your copy until you have nothing to remove.
Simple words and short sentences work like magic on social media and landing pages 🪄
Copywriting is an essential skill to master if you want to market your business. It’s not just for bloggers and writers to know, but any business owner and marketer would benefit from elevating their copywriting skills.
Remember: Good copy combined with social media marketing builds trust and engagement!