Social Media is essential to growing any business, whether it is promoting your blog, a product or your services.
Using social media is a great and cost-efficient method to reach your ideal clients because almost everyone has an active social media account.
So, simply put: if you want to be successful with your business you will need to create an effective marketing plan that involves social media, but that is only half the battle.
You also need a clear strategy, action plan and goals for you to achieve success.
Social Media Marketing is a Must Have for any business: small and large
1. Social media is widely popular for any demographic
Social media is the most popular way for people to make connections and engage with one another online. For business owners this means that you can easily find your ideal customers and market in front of them.
2. People trust influencers when making purchasing decisions
Unlike the marketing of the past, you can create relationships with influencers who can also promote your brand and get people talking about your business.
3. Your competitors are already using social media
Chances are your competition is already building connections with your target audience.
Still not convinced you need social media? Keep reading.
Social Media Marketing Made Easy: 3 Simple Tips for Business Newbies
Top 3 reasons why you need a Social Media Strategy
There are several reasons why you need a social media strategy in order to grow your business, in this post, we will focus on three of them.
1. To stay ahead of the competition
In today’s market consumers’ attention and interactions are fleeting at best. In order for you to create and maintain connections with your audience and potential clients, you must remain relevant.
One way to do this is to create engaging campaigns, build interactions and create lasting relationships with your audience.
Understanding your audience and their needs will help you in creating a stellar social media presence and help you to stay ahead of the competition.
2. To save money!
The beauty of social media is the low cost to advertise. You can spend next to nothing getting your message out or spend anywhere from $5-50 a day.
The best part is your Return on Investment (ROI) is much higher than traditional marketing methods. Even better you can set up your ads yourself without the need for an agency.
For example, if you’re just starting out and your marketing budget is less than $100 then social media is ideal for your business.
3. Understanding your customers
Using a social media strategy not only helps provide you with direction and keeps you committed to your goals, but it also helps you understand who you are trying to reach.
If you don’t know who you want to target, then your message will become lost in the noise.
A strategy helps you create posts that are relevant to the needs and wants of your clients and will lead to better conversation rates and better ROI (return on investment).
3 Simple Social Media Marketing Tips for Business Newbies
When it comes to social media, as mentioned above, you must create a plan. Think of this as an attack! You want to reach as many people as you can, with little effort as possible. One way to do this is to understand your audience and apply these simple tips.
1. Create a social media calendar
Scheduling tools such as Pallyy or Tailwind are great told to help with scheduling posts.
Using these automation helps with measuring performance and understanding which posting times work better for your brand.
A content calendar in Google docs can work just as well.
Just be sure to choose what works for best for your business.
One final thought on the calendar, using a social media calendar will help keep you organized and on track.
Keep in mind that you may want to post sporadically when something is trending, but having a well-planned content schedule will give you better results.
The goal you want to achieve is to create content that aligns with your marketing plan, communicates with your clients, is engaging and relevant.
2. Use Micro-influencers to extend the reach of your content
It’s a fact: People trust social media influencers more than celebrities.
But what is a micro-influencer?
A micro-influencer is someone who has a steady interactive following of 1,000-10,000 on social media.
According to data collected from Instagram shows influencers can produce the best results for brands and businesses.
Read more about working with influencers in this post.
3. Join and interact in social media groups
The point of social media is to interact and communicate with people, make connections.
The best way to do that is to join and interact in groups.
I would recommend that you join groups that are similar to your brand or business, so you reach your target audience.
From a business standpoint, groups are a great way to put yourself in front of your clients and be a part of a topic or niche.
Engaging with your audience is not only smart but builds trust and authenticity for your brand.
You can monitor the audience’s reactions to your content, gain insights into the effectiveness of your content and even conduct research using the audience as a focus group.
Depending on the social media platform that works best for your business, be sure to study and use the features they offer. For instance, Instagram stories get more replies than most posts. But Reels can reach a wider audience.
The Bottom Line
Social media can be simple once you create goals that you want to accomplish, develop a strategy, and find your audience.
The best thing about social media is making a connection with your clients.
Use the analytics from your social media accounts to help narrow your focus and keep you in line with your goals.
Sometimes marketing can be complicated but understanding these three tips, and implementing them will make marketing on social media simpler.
About the author of this post: Christina (@thoughts_french) is a freelance writer for hire who lives in France with her husband and two children. As a writer, she is passionate about providing in-depth articles that help and educate others towards a healthier lifestyle. You can find more about Christina at thoughtsfromafrenchgirl.com.