The 6 Best Content Planning Apps for Small Businesses

5 minutes

Content planning apps are digital tools that allow small business owners to create and automate their content marketing efforts. These tools also provide an easy way to track your progress, access your post analytics and collaborate with your team on a daily basis.

Why do small businesses need content planning apps?

What’s the main concern for any content marketer? You guessed it. It’s to grab their readers, and customers’ attention, and keep them interested for a long time. That’s because content marketing it’s not about selling a business’s product/service but building “know-like-trust” relationships with potential buyers. Eventually, the customer base not only expands but remains loyal over time.

However, this whole journey is not possible without having a proper content marketing strategy! And this often requires the help of the right apps and tools. Luckily, there are plenty of content planning tools available online. We’ve compiled a list of some of the top ones below.

best planning apps

Here’s our list of six best planning tools for small businesses

One thing we can all agree on is that from building your email list to boosting website traffic to ultimately increasing revenue, consistency is the key! So, just like you think and then decide on the most suitable plan in the Spectrum deals, first, think about what you want, and what’s the business goal. Once you have that clarity you will be able to strategize better. That would ensure that your content goals are aligned with the overall business objectives. Here are the tools to help you with all that:

#1. MarketMuse – AI Content Planning tool for Blog Posts

We wouldn’t call it an inexpensive app, as the price starts at $79/month. If you are wondering about the free version, that’s very limited so serious users go for the paid version. You can have great insights as it analyses your blog content as well as that of your competitors’ websites to help you identify gaps and opportunities. Other features involve highlighting opportunities for internal linking, keyword and title suggestions, and queries that could be answered in a blog article.

#2. Trello – Best FREE Content Planner for small teams

This app is great for small teams, as it’s FREE, easy and quite fun to use! The Trello boards are perfect for planning content calendars, to-do lists, campaign planning, brainstorming, sharing ideas, and much more! The free version is sufficient for most small businesses and teams. However, you’ll benefit from more collaboration features by upgrading to a paid plan. The premium package starts at $10 per user per month. Still, I recommend you try the paid version for 14 days and see if it’s worth buying.

#3. ContentCal – Best Content Planning app for Adobe users

ContentCal – Planner with Adobe integration

ContentCal is a more visual yet simple-to-use planning tool. This tool is great for teams who want to automate content publishing and link with apps in the Adobe family. Since you can create custom approvals, this app gives you more control over who can plan, publish and approve content. Its Content Hub works as a library where all the project collaterals can be stored including schedules, deadlines, images (Adobe stock), campaigns, and any other correspondence. That’s why ContentCal is a great collaboration tool.

#4. Content Snare – Best Content Planning tool with Templates

With an easy-to-use interface offering drag-and-drop features and pre-designed templates, Content Snare makes for a very user-friendly planning app. With it, organizing your content marketing campaigns and collaboration stays in a single place, and you can easily add instructions and reminders for your team members. The dashboard shows the progress, and you can see any outstanding actions and prioritize accordingly. These features make this one of the best content planning apps. Still, if you are not sure, you can try it for FREE before getting the paid version.

#5. Concured

This is an AI-powered content planning tool. By using deep learning, it analyzes your content be it a video, podcast, blog, etc. Then based on that, it will identify the gaps and recommend new content ideas. Besides that, it will also compare it to your competitors at the same time find ways for your content to rank well. With Concured, you can automate a series of tasks, including topic research, content creation of data-driven briefs, content promotion, and audits, as well as performance tracking.

#6. ProjectManager

Besides being a content planning tool, ProjectManager is also a great management app. It includes a Kanban-style dashboard, Gantt charts, and many other planning features. These features help you create projects and manage the progress towards completion. You can use ProjectManager to create your content marketing plan, assign tasks, and make your team members responsible for those tasks, as well as track to-do actions.

Bonus: Pallyy – Best Social Media Toolkit for Marketing Agencies

If you’re looking for an app that helps you schedule posts across multiple social media platforms, try Pallyy. This app allows you to manage multiple client accounts at once, so you can easily share links to articles, photos, and other content across Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, Tumblr, and more.

With the latest update, you can create Workflows and planning boards that make it easier to collaborate with your team. You can try it FREE to schedule a limited number of posts to see if you like it!

Pallyy – Social Media Planning Kit for Agencies

Conclusion – Best Content Planning Tools You Have to Try

Planning marketing content for any business (big or small) can become quite complex. So make use of these tools to help you plan, schedule and track your monthly content across social media and blog. 

These are some of the best content planning apps that you would come across. Each tool has its advantage. For instance, some are better suited for project management while others come in handy as social media planning tools. Make sure you know the main goal of your content strategy, and then choose the most suitable tool. 

Remember: A solid content strategy and a content planning tool together can enable you to streamline your efforts and achieve the best results.

Disclaimer: The prices mentioned are true at the time of the publishing to the best of our knowledge.