Alle Ceambur

Alle Ceambur

Content Marketer & Writer

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  • How to Set the Right Goals for Social Media Marketing? 3 Examples

    How to Set the Right Goals for Social Media Marketing?  3 Examples

    If you know how to set SMART goals for social media you can get REAL results from marketing. If you don’t, you’re just wasting your time. #wisdom #freelancers #marketing #socialmediagoals

    Alle Ceambur

    May 30, 2019
    Content Marketing, Management and Leadership
    business, business advice, business strategy, content marketing, freelancer, how to build a social media strategy, how to set goals for social media, marketing, small business, smart goals, social media content, social media goals, Social Media Marketing, socialmedia
  • The New Reality for Leadership

    The New Reality for Leadership

    The 21st century business environment changes have created an opportunity for the rise of ethical leaders as the traditional perception of a leader-as-hero is now being challenged by that of a humble leader who empowers and develops others. What is ethical behaviour? Definition: Acting in ways consistent with what society and individuals typically think are good […]

    Alle Ceambur

    May 29, 2019
    Leadership & ethics, Management and Leadership
    CEOs, ethical behaviour, ethical leadership, ethics, humble leaders, indira gandhi, leadership, leadership quotes, management styles, organisations
  • The Buy Nothing Movement

    The Buy Nothing Movement

    Consumerism Rising? Resisting is empowering. #thebuynothingmovement Social media, magazines and shop windows bombard people daily with things to buy, and British consumers are buying more clothes and shoes than ever before. Online shopping means it is easy for customers to buy without thinking, while major brands offer such cheap clothes that they can be treated […]

    Alle Ceambur

    April 17, 2019
    business ethics
    blogger, buynothing, change, consumerism, economy, environment, ethics, fastfashion, gogreen, influencer, motivational, recycle, shopping, socialmedia, vlogger
  • The Surprising Reson Why Starbucks Failed in Australia

    The Surprising Reson Why Starbucks Failed in Australia

    Starbucks is one of the global brands that has gained massive popularity around the globe. Millenials just cannot have enough of Frappuccino! But did you know that Starbucks is struggling in Australia?

    Alle Ceambur

    November 10, 2018
    Management and Leadership
    branding, business ethics, business strategy, case study, coffee, Diversity, global business, innovation, leadership, management, MBA, starbucks, starbucks australia, strategic management
  • AirAsia launching a childcare centre in Sepang, Malaysia

    AirAsia launching a childcare centre in Sepang, Malaysia

    #redQ #airasia #csr This morning, while I was casually enjoying a coffee at my neighbourhood Starbucks outlet, I was utterly surprised to read in today’s The Star newspaper that AirAsia Bhd has just launched a childcare centre located at RedQ (AirAsia’s  Head Quarters, located in Sepang Malaysia). The initiative was lauded by the country’s Deputy Prime […]

    Alle Ceambur

    September 19, 2018
    AirAsia, AirAsia news, corporate social responibility, CSR Board Paper, CULC, ethical leadership, innovation, management, management styles, MBA
  • Laissez-Faire Leadership Style – does it work?

    Laissez-Faire Leadership Style – does it work?

    What is Laissez-Faire Leadership Style and WHY is it so often critiqued?

    Alle Ceambur

    September 20, 2017
    leadership, Leadership & ethics, Management and Leadership, Team Formation, Uncategorized
    autocratic, delegate, democratic, destructive leadership, HRM, innovation, laissez-faire, leadership fail, leadership style, SEMCO case study, Semler
  • Why is Ethical Leadership Important?

    Why is Ethical Leadership Important?

    Increasing Public Awareness of Ethics Since the 2008 financial crisis, the public awareness and concern with ethical behaviour of organisations has been increasing. With consumers and potential clients more aware of business ethics than ever before, it is important that companies regard ethics as a top priority  and develop a framework and workplace culture that […]

    Alle Ceambur

    September 8, 2017
    business ethics, Leadership & ethics, Management and Leadership
    business ethics, change management, ethical lapses, ethical scandals, ethics, ethisphere, innovation, leadership, leadership styles, managment, MBA, strategic management
  • How I found My Vision of Leadership & Leadership Style

    How I found My Vision of Leadership & Leadership Style

    My vision of leadership, how I found my leadership style and what are the qualities for today’s successful leaders.

    Alle Ceambur

    November 12, 2016
    Diversity, leadership, Leadership & ethics, Management and Leadership, Team Formation
    business leader, Diversity, effective leadership, ethical leaders, ethics, inspirational leader, leadership, leadership style, leadership styles, leading, learning, management, management vs leadership, MBA, situational leader, steve jobs, transformational leader
  • Leadership and Change

    Leadership and Change

    Change is a natural part of the business life cycle and managers play a very important role in leading change effectively. While some leaders fully embrace new challenges and treat it as an opportunity for learning, growth and innovation, others tend to resist changes and prefer having a sense of security and consistence instead (Mullins […]

    Alle Ceambur

    November 12, 2016
    Management and Leadership
    7S, change, change managment, change models, framework, innovation, leadership, leadership and management, learning, management, MBA, mckinsey, resistance to change, risk management
  • Most Effective Leadership and Management Styles

    Most Effective Leadership and Management Styles

    Leadership and management are actually different concepts and disciplines, nevertheless, there is an overlapping  in the skills they both require (Dusya and Crossan 2016). Prof. Kanosuke Matsushinta from Harvard University (2013) explained the differences in the two concepts as following: Management is more concerned with the processes of running a day-to-day business such as planning, […]

    Alle Ceambur

    October 24, 2016
    leadership, Management and Leadership
    elon musk, inspirational leadership, john adair, leadership, leadership and management, leadership model, management, management theory, management vs leadership, steve jobs, Transformational leadership
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Alle Ceambur

Content Marketer & Writer

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