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How to Set the Right Goals for Social Media Marketing? 3 Examples
If you know how to set SMART goals for social media you can get REAL results from marketing. If you don’t, you’re just wasting your time. #wisdom #freelancers #marketing #socialmediagoals
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The New Reality for Leadership
The 21st century business environment changes have created an opportunity for the rise of ethical leaders as the traditional perception of a leader-as-hero is now being challenged by that of a humble leader who empowers and develops others. What is ethical behaviour? Definition: Acting in ways consistent with what society and individuals typically think are good […]
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The Buy Nothing Movement
Consumerism Rising? Resisting is empowering. #thebuynothingmovement Social media, magazines and shop windows bombard people daily with things to buy, and British consumers are buying more clothes and shoes than ever before. Online shopping means it is easy for customers to buy without thinking, while major brands offer such cheap clothes that they can be treated […]
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The Surprising Reson Why Starbucks Failed in Australia
Starbucks is one of the global brands that has gained massive popularity around the globe. Millenials just cannot have enough of Frappuccino! But did you know that Starbucks is struggling in Australia?
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AirAsia launching a childcare centre in Sepang, Malaysia
#redQ #airasia #csr This morning, while I was casually enjoying a coffee at my neighbourhood Starbucks outlet, I was utterly surprised to read in today’s The Star newspaper that AirAsia Bhd has just launched a childcare centre located at RedQ (AirAsia’s Head Quarters, located in Sepang Malaysia). The initiative was lauded by the country’s Deputy Prime […]
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Laissez-Faire Leadership Style – does it work?
What is Laissez-Faire Leadership Style and WHY is it so often critiqued?
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Why is Ethical Leadership Important?
Increasing Public Awareness of Ethics Since the 2008 financial crisis, the public awareness and concern with ethical behaviour of organisations has been increasing. With consumers and potential clients more aware of business ethics than ever before, it is important that companies regard ethics as a top priority and develop a framework and workplace culture that […]
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How I found My Vision of Leadership & Leadership Style
My vision of leadership, how I found my leadership style and what are the qualities for today’s successful leaders.
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Leadership and Change
Change is a natural part of the business life cycle and managers play a very important role in leading change effectively. While some leaders fully embrace new challenges and treat it as an opportunity for learning, growth and innovation, others tend to resist changes and prefer having a sense of security and consistence instead (Mullins […]
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Most Effective Leadership and Management Styles
Leadership and management are actually different concepts and disciplines, nevertheless, there is an overlapping in the skills they both require (Dusya and Crossan 2016). Prof. Kanosuke Matsushinta from Harvard University (2013) explained the differences in the two concepts as following: Management is more concerned with the processes of running a day-to-day business such as planning, […]
Alle Ceambur
Content Marketer & Writer
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