As you may know by now, your social media strategy is centered around social content. However, creating engaging content requires a lot of planning and considerations. You may often find […]
Do you use them? Should you use them? Can they help you increase your reach and engagement?
Hashtags, when used correctly are the bomb 🎉. And yup they absolutely CAN increase your reach and engagement. Here are a few tips on how to use and really optimise hashtags:
At this point you may think: “so, what is a social media publishing calendar and how can it help my business?” Well, be prepared to enter the world of the #SocialMediaCalendar – just like a regular content calendar only it’s the most helpful tool you could ever use in social media marketing. Still confused?
The popularity of social media platforms like Facebook and Instagram has been staggering over the past few years and it has left a mark on how brands are created, how […]
The 21st century business environment changes have created an opportunity for the rise of ethical leaders as the traditional perception of a leader-as-hero is now being challenged by that of a […]
Consumerism Rising? Resisting is empowering. #thebuynothingmovement Social media, magazines and shop windows bombard people daily with things to buy, and British consumers are buying more clothes and shoes than ever […]
Starbucks is one of the global brands that has gained massive popularity around the globe. Millenials just cannot have enough of Frappuccino! But did you know that Starbucks is struggling in Australia?
#redQ #airasia #csr This morning, while I was casually enjoying a coffee at my neighbourhood Starbucks outlet, I was utterly surprised to read in today’s The Star newspaper that AirAsia […]
What is Laissez-Faire Leadership Style and WHY is it so often critiqued?
Increasing Public Awareness of Ethics Since the 2008 financial crisis, the public awareness and concern with ethical behaviour of organisations has been increasing. With consumers and potential clients more aware […]
The 21st century is characterized by rapid changes in technology, rising global population and scarce resources (Barton 2016). All these external influences have developed new opportunities, but also developed new […]
Change is a natural part of the business life cycle and managers play a very important role in leading change effectively. While some leaders fully embrace new challenges and treat […]
Leadership and management are actually different concepts and disciplines, nevertheless, there is an overlapping in the skills they both require (Dusya and Crossan 2016). Prof. Kanosuke Matsushinta from Harvard University […]
Diversity among workforce is natural in an organization. Individual differences can foster creativity, happiness and fulfilment at work but they may also be the cause for clashes and disagreements. Managing workforce differences has become a key skill for managers who need to match the skills of an individual with the requirements of the organization (Mullins 2010).
Many academicians describe leadership as revolving around vision, ideas and has more to do with inspiring people as to direction and goals than with day-to-day implementation (Bennis 2007:132). In order to define ethical […]