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FEATURE: Why finding your WHY is important to grow a successful and sustainable business in 2020
A few months ago I invited Alexandra Noon to an email interview when I was researching inspiring women entrepreneurs to feature on my blog. When she replied so quickly, had the right energy plus an amazing startup story I knew immediately she was a great for for this series.
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Social Media Branding: Behind Every Successful Brand is a Great Story
Do you ever ask yourself why certain brands have more success than others? I’ll tell you: it’s their Storytelling skills. #marketing #branding #storytelling
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The New Reality for Leadership
The 21st century business environment changes have created an opportunity for the rise of ethical leaders as the traditional perception of a leader-as-hero is now being challenged by that of a humble leader who empowers and develops others. What is ethical behaviour? Definition: Acting in ways consistent with what society and individuals typically think are good […]
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The Surprising Reson Why Starbucks Failed in Australia
Starbucks is one of the global brands that has gained massive popularity around the globe. Millenials just cannot have enough of Frappuccino! But did you know that Starbucks is struggling in Australia?
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Why is Ethical Leadership Important?
Increasing Public Awareness of Ethics Since the 2008 financial crisis, the public awareness and concern with ethical behaviour of organisations has been increasing. With consumers and potential clients more aware of business ethics than ever before, it is important that companies regard ethics as a top priority and develop a framework and workplace culture that […]
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How I found My Vision of Leadership & Leadership Style
My vision of leadership, how I found my leadership style and what are the qualities for today’s successful leaders.
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Leadership and Change
Change is a natural part of the business life cycle and managers play a very important role in leading change effectively. While some leaders fully embrace new challenges and treat it as an opportunity for learning, growth and innovation, others tend to resist changes and prefer having a sense of security and consistence instead (Mullins […]
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Most Effective Leadership and Management Styles
Leadership and management are actually different concepts and disciplines, nevertheless, there is an overlapping in the skills they both require (Dusya and Crossan 2016). Prof. Kanosuke Matsushinta from Harvard University (2013) explained the differences in the two concepts as following: Management is more concerned with the processes of running a day-to-day business such as planning, […]
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The Challenge of Managing a Diverse Team
Diversity among workforce is natural in an organization. Individual differences can foster creativity, happiness and fulfilment at work but they may also be the cause for clashes and disagreements. Managing workforce differences has become a key skill for managers who need to match the skills of an individual with the requirements of the organization (Mullins 2010).
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