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entrepreneurship leadership marketing Social Media Marketing

Living “Healthy Like A Boss” with Megan Corey

This month’s featured entrepreneur is Megan Corey – a certified health and wellness coach who is determined to teach busy entrepreneurs the to achieve that perfect balance between living healthy and being a #boss!

Categories
entrepreneurship leadership Social Media Marketing Uncategorized Women Entrepreneurs

FEATURE: Why finding your WHY is important to grow a successful and sustainable business in 2020

A few months ago I invited Alexandra Noon to an email interview when I was researching inspiring women entrepreneurs to feature on my blog. When she replied so quickly, had the right energy plus an amazing startup story I knew immediately she was a great for for this series.

Categories
branding leadership Management and Leadership marketing Social Media Marketing

5 Branding Strategies for Long-Term Success

What is Branding? So you’ve probably learned by now that “BRANDING” is the single most important thing in business – as Gary Vaynerchuk said it multiple times. But do you often find yourself thinking “So what, exactly, is branding as opposed to marketing”? and “Aren’t they the same thing?”. I know you are smart, and […]

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branding leadership Management and Leadership Social Media Marketing

Behind Every Successful Brand is a Great Story

Do you ever ask yourself why certain brands have more success than others? What makes them so “like-able”?

Categories
business ethics leadership Leadership & ethics Management and Leadership

The New Reality for Leadership

The 21st century business environment changes have created an opportunity for the rise of ethical leaders as the traditional perception of a leader-as-hero is now being challenged by that of a humble leader who empowers and develops others. What is ethical behaviour? Definition: Acting in ways consistent with what society and individuals typically think are good […]

Categories
business ethics Diversity leadership Management and Leadership

Why Starbucks Failed in Australia?

Starbucks is one of the global brands that has gained massive popularity around the globe. Millenials just cannot have enough of Frappuccino! But did you know that Starbucks is struggling in Australia?

Categories
business ethics Diversity leadership

AirAsia launching a childcare centre in Sepang, Malaysia

#redQ #airasia #csr This morning, while I was casually enjoying a coffee at my neighbourhood Starbucks outlet, I was utterly surprised to read in today’s The Star newspaper that AirAsia Bhd has just launched a childcare centre located at RedQ (AirAsia’s  Head Quarters, located in Sepang Malaysia). The initiative was lauded by the country’s Deputy Prime […]

Categories
leadership Leadership & ethics Management and Leadership Team Formation Uncategorized

Laissez-Faire Leadership Style – does it work?

What is Laissez-Faire Leadership Style and WHY is it so often critiqued?

Categories
Diversity leadership Leadership & ethics Management and Leadership Team Formation

My Vision of Leadership

The 21st century is characterized by rapid changes in technology, rising global population and scarce resources (Barton 2016). All these external influences have developed new opportunities, but also developed new challenges for aspirational leaders (Wharton 2016). The leaders of tomorrow need to develop both short-term and long-term strategic plans, build a network of managerial support […]

Categories
leadership Management and Leadership

Most Effective Leadership and Management Styles

Leadership and management are actually different concepts and disciplines, nevertheless, there is an overlapping  in the skills they both require (Dusya and Crossan 2016). Prof. Kanosuke Matsushinta from Harvard University (2013) explained the differences in the two concepts as following: Management is more concerned with the processes of running a day-to-day business such as planning, […]