Marketing Expert
This month’s featured entrepreneur is Megan Corey – a certified health and wellness coach who is determined to teach busy entrepreneurs the to achieve that perfect balance between living healthy and being a #boss!
A few months ago I invited Alexandra Noon to an email interview when I was researching inspiring women entrepreneurs to feature on my blog. When she replied so quickly, had the right energy plus an amazing startup story I knew immediately she was a great for for this series.
What is Branding? So you’ve probably learned by now that “BRANDING” is the single most important thing in business – as Gary Vaynerchuk said it multiple times. But do you […]
Do you ever ask yourself why certain brands have more success than others? What makes them so “like-able”?
The 21st century business environment changes have created an opportunity for the rise of ethical leaders as the traditional perception of a leader-as-hero is now being challenged by that of a […]
Starbucks is one of the global brands that has gained massive popularity around the globe. Millenials just cannot have enough of Frappuccino! But did you know that Starbucks is struggling in Australia?
#redQ #airasia #csr This morning, while I was casually enjoying a coffee at my neighbourhood Starbucks outlet, I was utterly surprised to read in today’s The Star newspaper that AirAsia […]
What is Laissez-Faire Leadership Style and WHY is it so often critiqued?
The 21st century is characterized by rapid changes in technology, rising global population and scarce resources (Barton 2016). All these external influences have developed new opportunities, but also developed new […]
Leadership and management are actually different concepts and disciplines, nevertheless, there is an overlapping in the skills they both require (Dusya and Crossan 2016). Prof. Kanosuke Matsushinta from Harvard University […]
Diversity among workforce is natural in an organization. Individual differences can foster creativity, happiness and fulfilment at work but they may also be the cause for clashes and disagreements. Managing workforce differences has become a key skill for managers who need to match the skills of an individual with the requirements of the organization (Mullins 2010).
Many academicians describe leadership as revolving around vision, ideas and has more to do with inspiring people as to direction and goals than with day-to-day implementation (Bennis 2007:132). In order to define ethical […]
