What is Branding? So you’ve probably learned by now that “BRANDING” is the single most important thing in business – as Gary Vaynerchuk said it multiple times. But do you often find yourself thinking “So what, exactly, is branding as opposed to marketing”? and “Aren’t they the same thing?”. I know you are smart, and […]
A lot of first time entrepreneurs that i’ve spoken to fail to understand that starting new business demands A LOT of sacrifices. And even then, it doesn’t mean that your business will fly off and you’ll become the next Amazon in a few weeks time!
Do you ever ask yourself why certain brands have more success than others? What makes them so “like-able”?
If you’ve known me online for any length of time, you’ll know that CONTENT CREATION is one of my favorite things to talk about. And yes, as you can see from my bio, it is a service I offer as well. I know you are clever enough to figure out that it involves, well, creating content.
The popularity of social media platforms like Facebook and Instagram has been staggering over the past few years and it has left a mark on how brands are created, how they interact with customers, how latest promotions are shared, and basically, how profits are made in this digital era. Small business owners and marketers alike […]
The 21st century business environment changes have created an opportunity for the rise of ethical leaders as the traditional perception of a leader-as-hero is now being challenged by that of a humble leader who empowers and develops others. What is ethical behaviour? Definition: Acting in ways consistent with what society and individuals typically think are good […]
Starbucks is one of the global brands that has gained massive popularity around the globe. Millenials just cannot have enough of Frappuccino! But did you know that Starbucks is struggling in Australia?
What is Laissez-Faire Leadership Style and WHY is it so often critiqued?
Increasing Public Awareness of Ethics Since the 2008 financial crisis, the public awareness and concern with ethical behaviour of organisations has been increasing. With consumers and potential clients more aware of business ethics than ever before, it is important that companies regard ethics as a top priority and develop a framework and workplace culture that […]
The 21st century is characterized by rapid changes in technology, rising global population and scarce resources (Barton 2016). All these external influences have developed new opportunities, but also developed new challenges for aspirational leaders (Wharton 2016). The leaders of tomorrow need to develop both short-term and long-term strategic plans, build a network of managerial support […]