Accounting Firm on Instagram

ACG Tax Service is a modern, female-led tax and accounting firm in New York.

The business owner approached me to revamp their Instagram account and make it more modern and appealing to a younger generation.

I welcomed this challenge as I have a formal education in Accounting and was excited to create content that’s more challenging. Because let’s face it: not everyone is an expert in giving financial advice, and most accounts talking about “money tips” have zero knowledge.

Our priority was simple: to attract and nurture small business owners and freelancers on Instagram with educational, and informational content.

Don’t think accountants are boring!

In fact, we developed a fresh and modern look for their Instagram that helps position this accounting firm as a reliable, trustworthy and professional business.

Examples of Instagram posts:

Services offered:

Visual Grid Pattern Planning
Monthly Content Creation
Instagram Post Scheduling
Caption Writing
Hashtag Research
Analytics Reporting

Outcomes:

Over the course of 6 months, we grew the engagement rate from 1% to 4% and engagement on reach to 18% which is almost 3x more than the average engagement of Instagram accounts with 1000 followers.

Check out some of their stats below!