ACG Tax Service is a modern, female-led tax and accounting firm in New York.
The business owner approached me to revamp their Instagram account and make it more modern and appealing to a younger generation.
I welcomed this challenge as I have a formal education in Accounting and was excited to create content that’s more challenging. Because let’s face it: not everyone is an expert in giving financial advice, and most accounts talking about “money tips” have zero knowledge.
Our priority was simple: to attract and nurture small business owners and freelancers on Instagram with educational, and informational content.
Don’t think accountants are boring!
In fact, we developed a fresh and modern look for their Instagram that helps position this accounting firm as a reliable, trustworthy and professional business.
Examples of Instagram posts:
- Visual Grid Pattern Planning
- Monthly Content Creation
- Instagram Post Scheduling
- Caption Writing
- Hashtag Research
- Analytics Reporting
Over the course of 6 months, we grew the engagement rate from 1% to 4% and engagement on reach to 18% which is almost 3x more than the average engagement of Instagram accounts with 1000 followers.
Check out some of their stats below!
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Check out my professional marketing services.