ICT DaaS is a Malaysian based tech firm that offers Microsoft DaaS subscription plans for SMEs and Entrepreneurs. They wanted to get more professional and qualified leads through social media campaigns.
Their goal: Increase Leads Generation and Sales
The brand’s main goal was to increase its database of B2B leads. So they approached my team to help them lay out the strategy and tactics to achieve this goal.
We carried out audience analysis and decided to use LinkedIn and Facebook as the main platforms for attracting B2B leads. The content strategy involved both organic and paid ads, as well as the building of an email marketing funnel that directs all traffic to a sales page.
- Marketing Funnel Strategy
- Sales Page Design
- Sales Page Copywriting
- LinkedIn Articles Writing
- Case Studies Writing
- LinkedIn Message Ads Copy
- Facebook Ads Copy
Data from 1 Jan 2022 – 31 Mar 2022
Based on Facebook campaign analytics