ICT Zone is a Cloud technology firm that offers complete Microsoft DaaS solutions for SMEs: Business devices, Microsoft 365 software, Proactive management, Warranty and Insurance coverage – as a monthly subscription plan.
- Location: Malaysia
- Industry: Software & Computing Services
Their goal: Increase Leads Generation and Sales from Social Media
The client’s main goal was to generate more B2B leads from social media. Alle was part of a joint NSC Team that was assembled to help lay out the social media strategy, and plan the content needed to achieve this goal.
We developed a full-funnel content strategy, that included a landing page with lead generation form, and a mix of inbound content (blog articles, case studies, expainer videos), that focused on problems + solutions modern SMEs are facing due to rising cost of IT. We also ran ad campaigns to direct social media traffic down the marketing funnel.
- Complete Marketing Funnel
- Sales Page Design
- LinkedIn Content (Articles + Case Studies)
- Facebook + LinkedIn Ads
- Animated Explainer Video
The campaigns helped the Client lower the Cost-Per-Lead by 50% and the number of leads has seen a distinctive improvement.
*Based on the Facebook campaign, 1 Jan 2022 – 31 Mar 2022.
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