Alle Ceambur

ICT Zone – Microsoft 365 Campaign

1 minute

Their Story

ICT Zone is a Cloud technology firm that offers complete Microsoft DaaS solutions for SMEs: Business devices, Microsoft 365 software, Proactive management, Warranty and Insurance coverage – as a monthly subscription plan.

  • Location: Malaysia
  • Industry: Software & Computing Services

Their goal: Increase Leads Generation and Sales from Social Media

The client’s main goal was to generate more B2B leads from social media. Alle was part of a joint NSC Team that was assembled to help lay out the social media strategy, and plan the content needed to achieve this goal.

The Solution

We developed a full-funnel content strategy, that included a landing page with lead generation form, and a mix of inbound content (blog articles, case studies, expainer videos), that focused on problems + solutions modern SMEs are facing due to rising cost of IT. We also ran ad campaigns to direct social media traffic down the marketing funnel.

Services offered:

  • Complete Marketing Funnel
  • Sales Page Design
  • Copywriting
  • LinkedIn Content (Articles + Case Studies)
  • Facebook + LinkedIn Ads
  • Animated Explainer Video

Facebook Ads copy

Results:

The campaigns helped the Client lower the Cost-Per-Lead by 50% and the number of leads has seen a distinctive improvement.

47,072 REACH
2,588 CLICKS
102 LEADS
3.94% CR

*Based on the Facebook campaign, 1 Jan 2022 – 31 Mar 2022.

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