What Value Does Social Media Bring to my Business?

We all know it’s imperative to be on social media. But can we measure the value social media actually contributes? This article discusses 4 ways social media actually brings value.

5 Branding Strategies for Long-Term Success

What is Branding? So you’ve probably learned by now that “BRANDING” is the single most important thing in business – as Gary Vaynerchuk said it multiple times. But do you often find yourself thinking “So what, exactly, is branding as opposed to marketing”? and “Aren’t they the same thing?”. I know you are smart, andContinue reading “5 Branding Strategies for Long-Term Success”

How to create a Branding Board? FREE Template Included

A branding board typically represents a brief portfolio of your unique brand elements from your logos, key fonts through to your colour scheme and aesthetics. Read this article to find out why having a branding board is important and follow my steps to create your own version! It’s super easy. If I can do it, you can do it!

2019 Instagram Stats: What You Need to Know

At this point, it’s safe to say that your audience is using Instagram, and your competitors too. Knowing who uses Instagram and how they interact on the platform can help you business to plan a better Instagram marketing strategy. So, if you are still unsure of whether your business can benefit from this app, check out these Instagram statistics will convince you why you should be using it.

Behind Every Successful Brand is a Great Story

Do you ever ask yourself why certain brands have more success than others? What makes them so “like-able”?

Why Starbucks Failed in Australia?

Starbucks is one of the global brands that has gained massive popularity around the globe. Millenials just cannot have enough of Frappuccino! But did you know that Starbucks is struggling in Australia?