Categories
entrepreneurship leadership Social Media Marketing Uncategorized Women Entrepreneurs

FEATURE: Why finding your WHY is important to grow a successful and sustainable business in 2020

A few months ago I invited Alexandra Noon to an email interview when I was researching inspiring women entrepreneurs to feature on my blog. When she replied so quickly, had the right energy plus an amazing startup story I knew immediately she was a great for for this series.

Categories
entrepreneurship Management and Leadership

Entrepreneurship Tips: 3 Things To Consider Before Starting A Business

A lot of first time entrepreneurs that i’ve spoken to fail to understand that starting new business demands A LOT of sacrifices. And even then, it doesn’t mean that your business will fly off and you’ll become the next Amazon in a few weeks time!

Categories
branding marketing Social Media Marketing

2019 Instagram Stats: What You Need to Know

At this point, it’s safe to say that your audience is using Instagram, and your competitors too. Knowing who uses Instagram and how they interact on the platform can help you business to plan a better Instagram marketing strategy. So, if you are still unsure of whether your business can benefit from this app, check out these Instagram statistics will convince you why you should be using it.

Categories
branding leadership Management and Leadership Social Media Marketing

Behind Every Successful Brand is a Great Story

Do you ever ask yourself why certain brands have more success than others? What makes them so “like-able”?

Categories
marketing Social Media Marketing

Let’s Talk Hashtags!

⁣⁣Do you use them? Should you use them? Can they help you increase your reach and engagement?

Hashtags, when used correctly are the bomb 🎉. And yup they absolutely CAN increase your reach and engagement. Here are a few tips on how to use and really optimise hashtags:⁣

Categories
marketing Social Media Marketing

How to create a Social Media Publishing Calendar: Tips and Templates

At this point you may think: “so, what is a social media publishing calendar and how can it help my business?” Well, be prepared to enter the world of the #SocialMediaCalendar – just like a regular content calendar only it’s the most helpful tool you could ever use in social media marketing. Still confused?

Categories
Management and Leadership marketing Uncategorized

How to Build your Social Media Strategy?

The popularity of social media platforms like Facebook and Instagram has been staggering over the past few years and it has left a mark on how brands are created, how they interact with customers, how latest promotions are shared, and basically, how profits are made in this digital era. Small business owners and marketers alike […]

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business ethics Diversity leadership Management and Leadership

Why Starbucks Failed in Australia?

Starbucks is one of the global brands that has gained massive popularity around the globe. Millenials just cannot have enough of Frappuccino! But did you know that Starbucks is struggling in Australia?