Marketing Expert
A few months ago I invited Alexandra Noon to an email interview when I was researching inspiring women entrepreneurs to feature on my blog. When she replied so quickly, had the right energy plus an amazing startup story I knew immediately she was a great for for this series.
Do you ever ask yourself why certain brands have more success than others? What makes them so “like-able”?
The 21st century business environment changes have created an opportunity for the rise of ethical leaders as the traditional perception of a leader-as-hero is now being challenged by that of a […]
Starbucks is one of the global brands that has gained massive popularity around the globe. Millenials just cannot have enough of Frappuccino! But did you know that Starbucks is struggling in Australia?
Increasing Public Awareness of Ethics Since the 2008 financial crisis, the public awareness and concern with ethical behaviour of organisations has been increasing. With consumers and potential clients more aware […]
Change is a natural part of the business life cycle and managers play a very important role in leading change effectively. While some leaders fully embrace new challenges and treat […]
Leadership and management are actually different concepts and disciplines, nevertheless, there is an overlapping in the skills they both require (Dusya and Crossan 2016). Prof. Kanosuke Matsushinta from Harvard University […]
Diversity among workforce is natural in an organization. Individual differences can foster creativity, happiness and fulfilment at work but they may also be the cause for clashes and disagreements. Managing workforce differences has become a key skill for managers who need to match the skills of an individual with the requirements of the organization (Mullins 2010).
