How to Build your Social Media Strategy?

The popularity of social media platforms like Facebook and Instagram has been staggering over the past few years and it has left a mark on how brands are created, how they interact with customers, how latest promotions are shared, and basically, how profits are made in this digital era. Small business owners and marketers alikeContinue reading “How to Build your Social Media Strategy?”

Why Starbucks Failed in Australia?

Starbucks is one of the global brands that has gained massive popularity around the globe. Millenials just cannot have enough of Frappuccino! But did you know that Starbucks is struggling in Australia?

AirAsia launching a childcare centre in Sepang, Malaysia

#redQ #airasia #csr This morning, while I was casually enjoying a coffee at my neighbourhood Starbucks outlet, I was utterly surprised to read in today’s The Star newspaper that AirAsia Bhd has just launched a childcare centre located at RedQ (AirAsia’s  Head Quarters, located in Sepang Malaysia). The initiative was lauded by the country’s Deputy PrimeContinue reading “AirAsia launching a childcare centre in Sepang, Malaysia”

My Vision of Leadership

The 21st century is characterized by rapid changes in technology, rising global population and scarce resources (Barton 2016). All these external influences have developed new opportunities, but also developed new challenges for aspirational leaders (Wharton 2016). The leaders of tomorrow need to develop both short-term and long-term strategic plans, build a network of managerial supportContinue reading “My Vision of Leadership”

Leadership and Change

Change is a natural part of the business life cycle and managers play a very important role in leading change effectively. While some leaders fully embrace new challenges and treat it as an opportunity for learning, growth and innovation, others tend to resist changes and prefer having a sense of security and consistence instead (MullinsContinue reading “Leadership and Change”

Most Effective Leadership and Management Styles

Leadership and management are actually different concepts and disciplines, nevertheless, there is an overlapping  in the skills they both require (Dusya and Crossan 2016). Prof. Kanosuke Matsushinta from Harvard University (2013) explained the differences in the two concepts as following: Management is more concerned with the processes of running a day-to-day business such as planning,Continue reading “Most Effective Leadership and Management Styles”

The Challenge of Managing a Diverse Team

Diversity among workforce is natural in an organization. Individual differences can foster creativity, happiness and fulfilment at work but they may also be the cause for clashes and disagreements. Managing workforce differences has become a key skill for managers who need to match the skills of an individual with the requirements of the organization (Mullins 2010).