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How to Create and Curate Engaging Social Content?
The #1 success metric for social media content is engagement rate. So how do you create engaging content? Check out my 5 tips in this post.
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The Surprising Reson Why Starbucks Failed in Australia
Starbucks is one of the global brands that has gained massive popularity around the globe. Millenials just cannot have enough of Frappuccino! But did you know that Starbucks is struggling in Australia?
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AirAsia launching a childcare centre in Sepang, Malaysia
#redQ #airasia #csr This morning, while I was casually enjoying a coffee at my neighbourhood Starbucks outlet, I was utterly surprised to read in today’s The Star newspaper that AirAsia Bhd has just launched a childcare centre located at RedQ (AirAsia’s Head Quarters, located in Sepang Malaysia). The initiative was lauded by the country’s Deputy Prime […]
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Why is Ethical Leadership Important?
Increasing Public Awareness of Ethics Since the 2008 financial crisis, the public awareness and concern with ethical behaviour of organisations has been increasing. With consumers and potential clients more aware of business ethics than ever before, it is important that companies regard ethics as a top priority and develop a framework and workplace culture that […]
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How I found My Vision of Leadership & Leadership Style
My vision of leadership, how I found my leadership style and what are the qualities for today’s successful leaders.
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Leadership and Change
Change is a natural part of the business life cycle and managers play a very important role in leading change effectively. While some leaders fully embrace new challenges and treat it as an opportunity for learning, growth and innovation, others tend to resist changes and prefer having a sense of security and consistence instead (Mullins […]
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