Behind Every Successful Brand is a Great Story

Do you ever ask yourself why certain brands have more success than others? What makes them so “like-able”?

How to Create and Curate Engaging Social Content?

As you may know by now, your social media strategy is centered around social content. However, creating engaging content requires a lot of planning and considerations. You may often find yourself wondering: “which creatives should I post today? how to write engaging captions that speak to my followers? And what does my audience like?”  IfContinue reading “How to Create and Curate Engaging Social Content?”

Why Starbucks Failed in Australia?

Starbucks is one of the global brands that has gained massive popularity around the globe. Millenials just cannot have enough of Frappuccino! But did you know that Starbucks is struggling in Australia?

AirAsia launching a childcare centre in Sepang, Malaysia

#redQ #airasia #csr This morning, while I was casually enjoying a coffee at my neighbourhood Starbucks outlet, I was utterly surprised to read in today’s The Star newspaper that AirAsia Bhd has just launched a childcare centre located at RedQ (AirAsia’s  Head Quarters, located in Sepang Malaysia). The initiative was lauded by the country’s Deputy PrimeContinue reading “AirAsia launching a childcare centre in Sepang, Malaysia”

Why is Ethical Leadership Important?

Increasing Public Awareness of Ethics Since the 2008 financial crisis, the public awareness and concern with ethical behaviour of organisations has been increasing. With consumers and potential clients more aware of business ethics than ever before, it is important that companies regard ethics as a top priority  and develop a framework and workplace culture thatContinue reading “Why is Ethical Leadership Important?”

My Vision of Leadership

The 21st century is characterized by rapid changes in technology, rising global population and scarce resources (Barton 2016). All these external influences have developed new opportunities, but also developed new challenges for aspirational leaders (Wharton 2016). The leaders of tomorrow need to develop both short-term and long-term strategic plans, build a network of managerial supportContinue reading “My Vision of Leadership”

Leadership and Change

Change is a natural part of the business life cycle and managers play a very important role in leading change effectively. While some leaders fully embrace new challenges and treat it as an opportunity for learning, growth and innovation, others tend to resist changes and prefer having a sense of security and consistence instead (MullinsContinue reading “Leadership and Change”