Behind Every Successful Brand is a Great Story
Do you ever ask yourself why certain brands have more success than others? What makes them so “like-able”?
How to Create and Curate Engaging Social Content?
As you may know by now, your social media strategy is centered around social content. However, creating engaging content requires a lot of planning and considerations. You may often find […]
Why Starbucks Failed in Australia?
Starbucks is one of the global brands that has gained massive popularity around the globe. Millenials just cannot have enough of Frappuccino! But did you know that Starbucks is struggling in Australia?
AirAsia launching a childcare centre in Sepang, Malaysia
#redQ #airasia #csr This morning, while I was casually enjoying a coffee at my neighbourhood Starbucks outlet, I was utterly surprised to read in today’s The Star newspaper that AirAsia […]
Why is Ethical Leadership Important?
Increasing Public Awareness of Ethics Since the 2008 financial crisis, the public awareness and concern with ethical behaviour of organisations has been increasing. With consumers and potential clients more aware […]
My Vision of Leadership
The 21st century is characterized by rapid changes in technology, rising global population and scarce resources (Barton 2016). All these external influences have developed new opportunities, but also developed new […]
Leadership and Change
Change is a natural part of the business life cycle and managers play a very important role in leading change effectively. While some leaders fully embrace new challenges and treat […]